About This Soap
Natural soap for men, made for everyday rituals.
Established in 2026, This Soap is a UK lifestyle brand creating handcrafted natural soap for men who appreciate quality, simplicity and intentional living.
Every bar is made in small batches using carefully selected ingredients and pure essential oils, designed to elevate an everyday routine into something worth looking forward to.
We believe the products you use every day should work well, look good and feel considered.
Because the simplest routines often have the biggest impact.
Handmade in small batches.
Our soaps are handcrafted in small batches using nourishing oils, natural clays and carefully selected essential oils.
Our collection is intentionally simple.
FRESH combines sweet orange, bergamot and rosemary essential oils along with French green and kaolin clays for a clean, energising start.
GROUNDED blends pine, black pepper and lavender essential oils, raw cocoa and pumice to create a calm, woodland-inspired reset.
BOLD brings together cedarwood, vetiver, frankincense and patchouli essential oils along with activated charcoal for a richer, earthy fragrance.
Every bar is designed to produce a rich lather, last through everyday use and become part of a daily ritual.
More than soap.
This Soap was founded on the belief that everyday products should do more than simply serve a function.
We’re building a lifestyle brand centred around quality, routine and intention - creating products that encourage people to slow down and appreciate the value of everyday rituals.
Whether it’s the first shower of the morning or the last wash before bed, we believe small moments deserve the same attention as the bigger ones.
Supporting men’s mental health.
Looking after yourself goes beyond skincare.
That’s why a portion of every purchase is donated to charities supporting men’s mental health.
As a brand established in 2026, giving back has been part of our mission from the beginning. Every order helps support organisations working to improve awareness, encourage conversations and provide meaningful support for men facing mental health challenges.
Choosing This Soap means investing in your own daily routine while helping fund a cause that matters.
Clean ingredients. Considered scents.
At a glance:
- Established in 2026
- UK lifestyle brand
- Handcrafted 100% natural soap for men
- Made in small batches
- Scented with essential oils
- Plastic-conscious packaging
- Supporting men’s mental health charities
- Designed for everyday rituals